Why ASAP Rocky's GUESS Collab is Important
A$AP Rocky and GUESS collaborate to produce one of the most authentically nostalgic capsule collections we might ever see. Rocky said in a HOT 97 interview with Ebro Darden, he drew inspiration from the 1993 film "Menace II Society", most obvious in the first scene:
(Menace II Society)
(via Hypebeast)
Even further he pulled original designs from the 1990s GUESS archives for this collection and he covers all the bases. From overalls, to turtlenecks, the silhouettes suggests European influences, but is classic nonetheless in its execution. Set to release online February 16th, you can purchase this gear for a fair price between $34 and $228. The logo heavy minimal brand design is making a come back and as history repeats itself, why not present history itself? In the look book video (below), you get a better and broader look at the items and there's enough for everyone. A very even mix of both contemporary and vintage aesthetics, it will stand out this year and I have no doubts it will sell fast, check it out below and sign up to find out first here:
(All clothing images via Hypebeast)