Color Theory Applied.

The RYB Gallery contextualizes color with over 15 years of color psychology and neuroscience research. Today’s brand identities and products lack emotional nuances, and color philosophy uses latent communication to connect with audiences and influence purchase decisions. Studies show people subconsciously judge a person, environment, or product within 90 seconds of initial viewing and that 62% to 90% of that assessment is based on color alone. With that fact in mind, your color choices need meticulous attention beyond years-old color associations, and that’s what the RYB Gallery specializes in.

When Reggi Biv discovered color as a tool for emotional wellness and understanding, he was at the lowest point in his life. Traditional therapy wasn’t an option because of financial hardship, so he visited the library and found a row of books about color. Days of reading revealed that color applications were too general, so he decided to experiment with creative color solutions on himself. His first experiment applied the fact that the color green rests on the human eye the most, so he set a document background to a medium green and wrote an essay easily. From there, he shared the results with peers, performed more experiments, launched the RYB Gallery in 2014, and the rest is history.

Labels, patterns, descriptions, and logos communicate the most important information, but color informs and influences it all. Connect with the RYB Gallery to align your brand directives, products, services, events, activations, programs, graphics, website, and communications with your goals using a powerful tool your competitors are missing out on.

Connect.