Color Reference: Mustard

In the middle of the color spectrum, yellow is a bridge connecting hot and cool hues, and the innate confidence housed in this color makes its position that much more poetic. Specifically, mustard suggests confidence through open-mindedness, being a lesson in and of itself. In color psychology, yellow represents optimism, pure joy, happiness, and individuality on the surface, but when you turn the value down to the same position yellow sits on the general spectrum, those characteristics mature into contentment, gratitude, comfort, and intention.

(ab9a09)

(ab9a09)

Meditating with mustard creates a temporary block against destructive thought patterns, but will always leave room for the participant to reflect. I personally recommend this hue for phone cases because while using devices, there will be delicate mental stimulation in a positive direction. While mustard stands out, it meets the eye as a poised shout, it calls for attention, but for good reason, maybe to remind you to put your chin up, or to smile.

Digital marketing calls for a more aggressive application of the hue, but it would be more useful as an accent tone on a logo, or a highlight option for webpage and app design. Fitness and finance businesses will benefit from its use in logo placement and office design. Mustard in logo placement communicates inspiration to fitness communities, and prosperity to finance hubs, while mustard accents in office design motivates staff, and inherently encourages perseverance.

Mustard’s most recent statement in the home may have been in kitchen appliances, but it’s easier to spread throughout rooms than suggested. Suitable as a trim along the dining area, or even as an accent in the entry to transmit a lighthearted mood. This would also work as a useful bedroom accent hue to facilitate and consistently clear mind, and as a general accent wall to foster inspiration anywhere in the home.

In the closet, this hue is definitely a bold choice, but it’s common for accessories like bags, bracelets, turbans, and earrings. However, in the wardrobe mustard deserves to be more front stage than accented, especially in the spring and summer months. As a playful shoe option, or a trouser, this hue is easy to pair with neutrals, and cool hues while still maintaining its light integrity.

Whether you’re using ab9a09 for personal or professional reasons, its range is wide, but the overall mood of mustard all boils down to dignity through objectivity. For questions/further clarity/more information, ask us here.